If sales are vital to profits, so are costs. The key word, of course, is effectiveness.

With an international market to care for, international campaigns often become a necessity. But in spite of cost-effective creation and production, they may indeed, prove very expensive in terms of cost per sale.

The more important your budget spending, the more important it becomes to pin-point the best products and services for local marketing, instead of trying to sell your entire line.

True, we can distribute international material, or adopt it. But what is more important: Our marketing analysis will help you to focus on the right products and deliver the right messages to the right people, at the right time.

In addition, our network of advertising and PR professionals, specialized in the travel industry, as well as audio, film and web-productions will enhance your chances of getting across dramatically, see below.

Finally, our media expertise and partners will pinpoint the most effective media; prepare address register and handle postal or electronic mail.

Thus, we offer your message a first class ticket.

A brief company resumé

INTREP launched the marketing of Capitol Air in Sweden in 1984 and has represented Republic Airlines until its merger with Northwest Airlines, Piedmont Airlines from 1984 until its merger with USAir. The company represented among others: USAir, UTA, Transavia , Air Afrique. INTREP presently represents Air Europa, Mexicana Airlines in the Nordic & Baltic countries and Warsaw where the company operates its own outlets.

TPS´s first customer was AVIANCA and the company has, during the years, represented several other airlines, among them Dan-Air London (on-line), Tower Air (on-line operations to MIA).

The two companies have chosen to consolidate their operations in order to achieve synergy effects and a better profitability, and therefore now share offices and reservations-ticketing staff as well as back-office functions. The office is centrally located in the heart of Stockholm. INTREP, being the major of the two companies, negotiates and contracts airline customers for the group. The joint airline experience of the two owners is in excess of 55 years and the group’s marketing focus is efficiency, entrepreneurial spirit and an aggressive marketing and sales approach.

Consultancy References

International Representations & Marketing Co. ( INTREP) was founded 1984 and is 100% owned and managed by Maks Rozental. Mr. Peter Forssman who retired after 19 years with SAS, out of which 12 years as a member of the top management have joint the Company.

During his career Mr Forssman held a number of different positions, including General Manager SAS Sweden with sales responsibility of 500 MUSD per year. The last six years he has been Senior Vice President Public Relations and Government Affairs of SAS.

Mr. Peter Forssman has a huge network in the travel industry and is since 1994 Chairman of the Swedish Travel and Trade Organization. He is also Chairman ( and part-owner) of one of Sweden´s major PR agencies, the Gullers Group.

Björn Sandberg started his career in 1973 as a Sales Representative for Sabena in Stockholm, and was appointed Sales Manager Scandinavia for AVIANCA in 1975, a position that he held until 1981, when AVIANCA asked him to represent the Company as a GSA. He thus founded TPS, Travel Promotion Services. A separate company, Airline Support Nordic was founded in 2000 and presently performs Station Management services for on-line carriers at ARN, CPH, OSL and HEL (Spanair, Air Routings (executive jet services).

INTREP launched the marketing of _Capitol Air_ in Sweden and represented that airline until November 1984 when Capitol Air filed Chapter 11. During that time Capitol Air´s offline turnover in Sweden grew to 800.000 usd level.

INTREP represented _Republic Airlines_ in Scandinavia, Finland and Icleand from 1982 until its merger with Northwest Airlines in 1986. Turnover increased from 200.000 usd in 19982 to 4,5 million usd in 1986.

INTREP represented _Piedmont Airlines_ from 1984 until its merger with USAir and increased turnover from 400.000 usd to 6 million. INTREP continued to represent USAir until 1990, when turnover reached 15,5 million, and the territory was assigned to Discover America Marketing, which company represented USAir on a worldwide basis.

Zambia Airways was represented by INTREP in the Nordic countries from 1985 to 1992 when we terminated relations with the company because of deep and continuing concerns over the viability of the airline. Turnover increased from usd 350.000 to usd 2,2 milion during the period.

Bahamas Tourist Authority was represented by INTREP between 1987-1989.

INTREP was appointed GSA for Scandinavia by Aerolineas Argentinas in October 1986 and represented that company until 1989 when Aerolineas was purchased by Iberia. Turnover increased from usd 800.000 to 4,5 milion.

UTA, a French carrier, was represented by INTREP from 1989 to 1990, when UTA was acquired by Air France. Turnover increased from usd 1,5 million to 2,5 million.

INTREP represented Transavia Airlines between 1987 and 1990 when it merged with KLM.

INTREP represented Air Afrique from 1994 until their bankruptcy.

INTREP is currently GSA for Mexicana Airlines and Air Europa.